Web Design Business Through Word Of Mouth
By Ralph
There are several ways of attracting business to your company. More and more business use the search engines to generate traffic through their web sites and generate leads. While this is certainly an effective way of securing orders, it is inevitably expensive. Indeed, to generate any amount of reasonable traffic through your web site, you need to be at least on the first page of the SERPS (Search Engine Results Page) and there are two ways of getting there. One is pay per click where you pay search engines like Google every time somebody clicks on your web site. The bill for this form of advertising can quickly run into thousands and unless you are attracting the right kind of business, might not be financially viable. Then there is Search Engine Optimisation (SEO) where you have your web site optimised by SEO specialists so that your site ranks high in the natural or organic ranking on search engines. There is also the traditional media advertising in the papers and through brochures. Whilst all these advertising media are necessary and you will not avoid them altogether, there is a more viable way of expanding your business in the long term and this is word of mouth.
Never underestimate word of mouth as a reliable source of order. Consider the benefits: a reliable source of business, quality customers and better value projects.

If you have looked after your existing and past customers, the chances

Site Menu

60 Hot To Touch Accessible Web Design Tips by Jim Byrne - published in paperback today
New book by Jim Byrne launched: 60 hot to touch Accessible Web Design tips - the tips no web developer can live without!. Now available in paperback. It takes a different approach to the standard big and heavy web technique tomes currently available - this one offers light bytes for easy digestion. It contains 60 easy to understand, practical tips you can put to good use when developing your next website.
New Website launched: Accessible Web Design Services Glasgow
Former Making Connections Unit Director and Web accessibility specialist Jim Byrne has launched his new business website with the aim of helping organisations: Comply with Disability Discrimination legislation. Reach the largest potential audience - via an accessible, usable website. Access tailored training and support to maintain websites in the most efficient and accessible way.
Seminar: The Disability Discrimination Act (DDA) and UK websites
A two hour seminar: Date: 25th May 9.45am - 12am. Book early to avoid disappointment. Venue: The Volunteer Centre, 84 Miller Street, Glasgow G1 1DT Cost: 39UK pounds per person. Facilitator: Jim Byrne email: ddaseminar@jimbyrne.co.uk Does your website comply with the DDA? Book your place on this seminar to explore the issues and find out what you need to know about the DDA and UK websites. This seminar is aimed at those individuals responsible for the creation, or management, of an organisation’s website. By the end of the seminar you will have answers to the following questions: Is your organisation’s website covered by the DDA? What should you do if someone complains that they can’t access your website? Who is responsible for making a website accessible, the site developer or your organisation? How is Web accessibility measured? Are there standards that websites should meet? How do you ensure you are not discriminating against a section of your audience? Where can you find help to make sure your website is accessible and complies with legislation? You will take away with you: Useful resources relating to all aspects of the course, a list of resources related to the DDA and accessible web design and information about how to get help to ensure your website is accessible. Jim Byrne & Associates - Web Accessibility Specialists "Organisations that offer goods and services over the Web already have a legal duty to make their websites accessible to disabled people." Bert Massie, DRC Chairman, speaking at the launch of the investigation into Web Accessibility April 14th 2004. Jim Byrne and Associates provide a full Web Design, Development and Training Service with a particular emphasis on accessibility and usability. Contact us now to book at place on the course: Jim Byrne and Associates, Accessible Web Design, Development and Training 23 Glasgow Street, Glasgow, G12 8JW Tel: 0141 334 1650 Mobile: 0781 0098 119 email: ddaseminar@jimbyrne.co.uk

THE HYPER VRE

The Hyper VRE (Virtual Real State) Software www.thehypervre.com

This software will allow you to create Adsense/Content Rich Sites in literally 60 minutes! I've used this software and my Adsense, Amazon and Clickbank Comissions increased 47% on the first month and they continued to increase every single month about 7% to 10%! That's absolutly great for doing absolutly NOTHING isn't it?

NOW, I have not told you the BEST NEWS YET! The Hyper VRE has a 100% working trial version! YES... You can generate as many sites as you want at 0 cost and e able to embed your Adsense Codes. (To embed Amazon, Clickbank and Paydocom.com you'll need the full version.

 A very complimentary software is called Word Page Builder: This software will help you take your "shelved content" and use it for resale or simply use it for generating content rich pages to be used with Adsense.

Sample WordPageBuilder Video

are you will have repeat business from the same customers or they will refer friends and family to your services for new work. This is what we called word of mouth route. A good proportion of your clients will, at some point, require additions or alterations to the you did for them. Sometimes they will require a new web site altogether. And who else will they go to if they were satisfied with your services and products? Nobody. People prefer to stick to what they know if they are happy with what they got the first time round. What’s more, the additional work are often not as complicated as the initial project, making the additional work usually more profitable than the initial project.

Word of mouth also means referrals from your happy customers. Referrals are leads coming from people who have recommended your services. These are customers who have heard good things about your business, who have probably looked at the web sites you have designed and who like what you do. This means these potential customers are already in the best frame of mind when hey come to you. You have won half the battle in terms of selling your services. If your quote is reasonable, more than likely you will secure the order from the referral. Again, price here less of an issue and you can generally make a good deal, as well as offer a good deal.

Word of mouth can also imply leads that you get from social networking like business clubs, chambers of commerce, speed networking. Although these leads are not as reliable as referrals, do not discount their value. One thing usually leads to another and you will very likely get a few orders from social networking.

Clearly, word of mouth is a reliable and profitable avenue that every business should pursue and certainly not neglect. It is too easy to forget a customer once you have completed his or her project. Other new projects come along and we only tend to think of our ‘old’ customers when we are short of new business. This is a mistake. Nurture your existing portfolio, talk to your existing customers once in a while and you will be surprised how much work can come through this channel.
----------

Article Source: http://www.article-outlet.com/