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PageRank is one of more than 100 factors Google uses in the ranking of you website and your resulting position on their search engine. You get PageRank (PR) by having backward links from other website pages that have a higher PR rating than your site page the link is to. The PR of your site is updated about once of month when Google updates their database of web pages. For example if you have a backward link from a site that has a PR of 5, some of that PR be will transfered from their website to your website page they linked to. These links are called backlinks.Sites with high PageRank will get crawled by the search engine bots more often, and the crawls will be deeper.

Page Rank Algorithm:

The following will give you an idea of how many inbound links and what PR those inbound links need to be, for you to obtain the desired PageRank for your pages. The following pagerank algorithm equation is the relationship between two pages A and B, with the below example page A receiving an inbound link from page B. PR-A = (0.15) + (0.85 x PR-B / TOL-B) PR-A is the PageRank of Page A, PR-B is the PageRank of Page B, and TOL-B is the Total Outbound Links of Page B.

For example if you get a inbound link from a page that has a PR of 6 and on that page there is a total of 6 outbound links (counting the one to your page), a PR of 1 will be added to your page: 0.15 + (0.85 x 6/6) = 1. If that one inbound link adds a PR of 1 to your page, and you wanted a PR of 5 it would take 5 similar inbound links. By similar I mean pages that have a PR/TOL ratio of 1. That could be a PR of 5 with 5 outbound links, or a PR of 7 with 7 out bound links and so on. A PR/TOL ratio of 1 will add to your page a PR of 1.

Using the PR/TOL ratio simplifies the RageRank algorithm equation and makes it easier for you to evaulate what PR a inbound link will add to your page. When you are looking for inbound links just divide the PR of the page by its outbound links and this will give you a general idea of the PR a inbound link from that page would give you. Your Website's Page Ranking is the most important factor in getting Internet Traffic to your site. Studies indicate that Websites with page #1 rankings get far more views than on any other Search Engine Results Page (SERP), as much as 75% more!

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